Kickstarter
This page presents my contribution to the Intech Studio Kickstarter campaign.
I was part of the creative team and worked on the visual direction, 3D design and campaign presentation.
This is a case study of my role and process — not a product for sale.
Kickstarter campaign
for Intech Studio.
The Visionary
Controlling Tool
VSN1
Kickstarter campaign
for Intech Studio.
The Visionary
Controlling Tool
VSN1
VSN1 is a compact
screen-based module
A New Category of Creative Control
designed to control virtually anything —
bridging music production, gaming, and digital creative workflows.
The campaign positioned Grid + VSN1 as a next-generation creative control system,
redefining how creators interact with their tools.
designed to control virtually anything — bridging music production, gaming, and digital creative workflows.
The campaign positioned Grid + VSN1 as a next-generation creative control system, redefining how creators interact with their tools.
The VSN1 campaign was
more than a product launch.
It was about expanding the Grid ecosystem to new creative industries.
Fully funded
in just 25 minutes
384 backers worldwide
Supported by
funded over the initial goal
463%
$25k goal
$115k funded.
463%
Funded over the initial goal.
$25k goal
$115k funded.
Kickstarter Campaign for Intech Studio "VSN1"
Lorem impsum
VSN1 is a modular controller designed for seamless interaction with peripherals, customizable software functions, musical instruments like synthesizers, samplers, and smart home automation, offering versatile control and adaptability.
Background
Campaign Case study
Project Overview
Project Overview
VSN1 is a modular control unit designed to redefine how people interact with digital tools.
Originally developed for musicians and experimental synthesizer users, the VSN1 campaign marked a strategic expansion toward a broader creative and professional audience.
The Kickstarter campaign was not only about launching a new product —
it was about reframing Grid as a universal creative controller platform.
Project Overview
VSN1 is a modular control unit designed to redefine how people interact with digital tools.
Originally developed for musicians and experimental synthesizer users, the VSN1 campaign marked a strategic expansion toward a broader creative and professional audience.
The Kickstarter campaign was not only about launching a new product —
it was about reframing Grid as a universal creative controller platform.
Campaign Goal
The campaign had two parallel goals:
-
Launch and validate the VSN1 module
-
Expand the target audience without alienating the existing Grid user base
VSN1 was designed as a bridge module — connecting current musicians with new creative communities.
Target Audience Strategy
Existing audience
Musicians & synth users
Experimental producers and modular enthusiasts.
New audience segments
Gamers
Digital artists (Photoshop, digital painting)
Photographers
Video editors
The challenge was to introduce flexibility and openness
without making the product feel fragmented or unfocused.
Campaign Story
Keyboard + Mouse 2.0
Text (vizuálisan tördelve)
Creative workflows are evolving.
Keyboards and mice are no longer enough.
Existing controllers are often locked to a single purpose.
VSN1 changes that.
A modular, customizable control system
that adapts to your workflow — not the other way around.
Thanks to the open-source editor software,
one controller can be used across music, design, gaming, and editing.
Why this product matters
Why VSN1 Needed to Exist
Creative control devices are becoming more popular —
yet most solutions are fragmented or over-specialized.
VSN1 offers:
-
One device for multiple creative disciplines
-
Full customization through open software
-
A clean, distraction-free physical design
The product stays out of the way —
so creators can focus on creation.
My role in the campaign
I was involved throughout the entire campaign process,
from early ideation to final launch.
My contributions included:
-
Campaign concept development
-
Visual and logical structure of the Kickstarter page
-
High-end 3D product visualizations (stills & animations)
-
UI visuals displayed on the VSN1 screen
-
Visual direction and color grading for the campaign video
-
Consulting on the Kickstarter video structure
-
UI / UX work on the editor software featured in the campaign
I also contributed on a product development level:
-
Supporting the introduction of mechanical velocity-sensitive buttons
-
Assisting prototype selection through detailed 3D modeling
-
Participating in the prototyping process of the TEK2 knob and VSN1 encoder
Visual assets
Visual Assets Created
-
Product still renders
-
Exploded views for technical clarity
-
Prototype phase visualizations
-
UI renders displayed on the device
-
Campaign video visuals and frames
These visuals helped communicate the product clearly
even before the final hardware was completed.
Results & Impact
25 minutes to full funding
384 backers worldwide
The campaign successfully:
-
Expanded the Grid ecosystem beyond music
-
Reached new creative industries
-
Validated the product concept visually and functionally
The campaign proved that Grid can scale
without losing its identity.